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Sharpen up
Follow the Money is a fast-paced, 20 minute insight drop
Offering a first glimpse at the trends, behaviours, and data shaping the year ahead in our full 'follow the money' series
Get ahead of the curve with key signals, standout stats, and the biggest shifts defining the market
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Know the mass affluent, bust outdated assumptions:
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How they earn, spend, and flex their financial influence
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The growing wealth divide - and why it matters
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Where the biggest opportunities lie
Sign up now
Designed for big thinkers
Who Should Attend? ​
Insight teams
Brand strategists
Marketing leaders
Anyone who needs to stay ahead of the financial shifts shaping consumer behaviour in 2025 and beyond
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Rob Reason, O2 Virgin Media
Director of Mobile Insight & Strategy
"So insightful, always on the money"
"Rich, robust and brilliantly weaving a narrative that feels so intuitive"
Elle Atton, PepsiCo
Marketing Insight Director
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Who you'll hear from
Meet Alison and Laura, the leaders of this study
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Together they are authorities on the consumer
Personally tracking every twist for over three years
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They've seen it all
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Their insights have a predictive quality
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Time and again, they’ve called it first!
Masters
of insight
